Is SEO a sensible investment for a small business?
As a small business, you want to make every expenditure of your precious capital worthwhile. Bad investments are simply not a consideration in those delicate phases of your business growth. Many business owners don’t consider SEO to be worth their time or investment when they’re just starting out – but the truth of it is that it’s an invaluable investment.
Investing in SEO early can be one of the main building blocks on which your business growth is built.
Why invest in SEO so soon?
SEO is geared around boosting visibility, and your business never needs to be more visible than when you have just started it. In time you will develop a brand identity, and your customers will come to identify you with certain products and a level of service. When you have just started, however, you have none of that – you need to let people know who you are, and what you offer.
Search Engine Optimisation will allow your business to be seen when users type certain keywords and phrases into a search engine. This is the way your business is going to capture the attention of new leads, and convert them into loyal customers.
How much investment does it take?
New business owners, even if they accept how useful SEO can be, will often dismiss it because of the perceived cost. Working with an SEO expert has to be more expensive than you can reasonably afford, right? Wrong! It can actually be very affordable.
SEO implementation is a scaled service, meaning it’s altered depending on the needs of your business. As a small business, you will have considerably fewer SEO requirements than a much larger business, which makes it cheaper. Also, remember that SEO’s increasing price will be doing so along with your increased success, so it will always be a comfortably affordable proportion of your profits.
Make a key investment in business growth today
Search engines are the way your customers find most of the things they need – it should be the way they find your business too. To learn more, or to enquire about what an SEO implementation might look like for you, contact Healy Web Design today.