Search engines take account various factors when deciding on search result rankings. They often base these rankings on site relevance as well as your conformity with certain rules on how your site has been set up. Search engines often match site relevance with specific keywords. This means that you need to optimize your web pages based on specific keywords which your target customers will potentially use to find you. We do this by starting with your local area, your pin point location to overcome competition and then push out to a wider area.