In an article from Mario Peshev, he cites the different reasons why video content is becoming very important content – and this was in 2019. The reasons include oversaturation of text, limited information, reward on effort, growth of video services, new video upload features and integrations, interactivity, better connectivity, and Smart TVs.

More reasons why video is becoming an important content form when ranking for SEO, include the following:

• Video watching is popular among different demographics.
• More people prefer watching a video than reading text.
• Video influences online purchasing decisions.