To improve the Google ranking of your business website, you need excellent search engine optimization (SEO). Managing SEO is a hefty task for many business owners. However, you can implement a few best practices that can help steer traffic to your business website. Over the years, Google has established itself as a global information hub, and this is where consumers go to find answers to questions, learn about the world, and find products. This provides your business with a golden opportunity to interact with potential customers. Here are a few excellent ways to improve your presence on Google.
Optimize Your Titles
The title is the hyperlinked text of your webpage that appears in the search results. Headings are crucial in search engine ranking because they are the first thing a user looks at when scanning through the results page to see the most relevant result to click. To enhance your site’s SEO, add titles to every page that need to be:
- Concise: Search engines only display a maximum of 75 characters of your title tags in their results.
- Compelling: Your title should be eye-catching to users looking for the information on your webpage.
- Accurate: Your title should clearly show what the page contains. Avoid making false promises to lure in the users.
In HTML code, the title of your webpage is the H1 tag. Google looks at this tag, then properly indexes, categorizes, and delivers your page for the appropriate searches.