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If you are trying to boost your website’s SEO, then you have no doubt heard of backlinks. Backlinks are a crucial component of successful SEO, which is why they are so valuable. But, the topic can be a bit difficult for someone who is new to SEO to understand, so we are going to cover what backlinks are

What Are Backlinks in SEO?

As the name suggests, a backlink is any link that links back to your website. So, for example, say you go on a random blog somewhere and find a link to your website, then that website linking back to yours would be considered a backlink.

Just linking to your own site does not make the link a backlink. So, for example, you cannot just put a link to one part of your site on another part of the site and have it be considered a backlink (although internal links like this are useful for helping people stay on your site and read more of your content). The links need to be on other sites.

Backlinks are so highly valuable because they help a site rank better. Google assumes that if a site is constantly being linked to by other sites, then it must be good.


Don’t be fooled by spam links, they damage & blacklist your site if you’re not careful.