Local search engine optimization (Local SEO) is similar to  SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine‘s unpaid results (SERP- search engine results page) often referred to as “natural”, “organic“, or “earned” results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. Local SEO, however, differs in that it is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search.

Major search engines have algorithms that determine which local businesses rank in local search. Primary factors that impact a local business’s chance of appearing in local search include proper categorization in business directories, a business’s name, address, and phone number (NAP) being crawlable on the website, and citations (mentions of the local business on other relevant websites like a chamber of commerce website).

We help to make sure all of your online criteria and identity remains consistent and raise the bar for your company in your local area then pushing out into expanding areas.

Being found on the Internet is important for your business. Having a website is just the start. Bringing consistent traffic to your site and converting visitors to customers is a different ballgame. So, come and join forces with Healy Web Design SEO Team for all of your SEO needs. We are the Search Engine Optimization company in Essex that you can trust on.