Will user experience be the most important Google algorithm update of 2021?

Keeping up with the latest Google algorithm changes can be integral to an effective SEO strategy. Of course, nobody knows for sure how the Google algorithm works, but we can hazard pretty good guesses from the outcome of SEO activities, and in some cases, Google lets us know when a change is going to be made.

Google gave us the heads up that in 2021, they will be making an update to the algorithm known as Core Web Vitals.

What is Core Web Vitals?

Core Web Vitals is an update to the Google algorithm which is expected to come into effect in May 2021. It focuses on the user experience offered by a web page and will make providing satisfactory visitor interactions even more important to SEO.

What do we know?

We already know that Google does factor in page experience when determining page rankings. Metrics the search engine already uses include mobile-friendliness, HTTPS security, and the presence (or absence) of ads which can be considered intrusive. So if you aren’t ticking these boxes, you are late to the party!

What Core Web Vitals will bring is more user-centric metrics, which include interactivity (measured by First Input Delay (FID)), page loading performance (measured by Largest Contentful Paint (LCP)), and visual stability, measured in Cumulative Layout Shift (CLS).

So there you have it – three new metrics for SEO experts to work towards. Want to know more? Here is some more information on Core Web Vitals from Google themselves.