You might have heard that it’s important to get external links into your content when writing for SEO. But did you know that internal links (links going from one of your pages to another) are also great for SEO? In this post, we’ll look at how to use this to your advantage!
What are internal links?
Internal links are any links that direct your readers to other pages on your website. External links, on the other hand, point to other websites on the internet, so you should make sure that these link to reputable businesses.
Why is internal linking important?
Google constantly looks for relationships between content. When content links together well, Google will consider the website as a valuable source for the topic. This can help with your overall SEO strategy.
If you link to new posts from your homepage, they will get a better link value. This is because homepages tend to generally have a higher page authority (PA).
How to link internally
There are a few different ways you can link internally:
Contextual links within posts
These are useful because you can use anchor text for relevant search terms that you want your post to show up for. For example, if you have a post with the keyword ‘things to do in Paris’, you could include ‘this is one of the best things to do in Paris’ into your text, and link the relevant word.
This is great for SEO, as it will tell Google that the post should be related to this keyword.
Text links in call-out boxes
Including text links is useful for a connected post that you want readers to click on. This can help with a low bounce rate and keeping people on your site for longer. Use this kind of link for related content that you think someone reading that blog post will definitely benefit from.
Banner links are links that go from an image. You will need to make the image yourself, and the image will have as much weighting as a text link. Some people prefer banners because of the aesthetics. But, the disadvantage is that it is harder to include anchor text, so it may not signify to Google that you want it to rank for a specific keyword, however, banner images can be keyword optimised using image alt tags.