If you want your business to rank high on search engines then you need to be investing time into search engine optimisation (SEO).

Search engines such as Google and Bing rank your site based on a variety of factors such as quality of content, readability, user retention and bounce rate.

Ensuring your site functions correctly keeps users engaged and more likely to become regular visitors to your content. This improves page ranking, which means your site is more likely to be found on page one of the search engine results pages (SERPs).

One way in which you can improve user experience, and subsequently improve page ranking, is image optimisation.

What is image optimisation and why is it important for SEO and page ranking?

Some image files are very large, which can affect page loading times. The longer your page takes to load, the more likely it is that a user will turn away from your site and move onto the next one. This is not good for SEO.

Attention spans are short these days, so you need your site to load quickly so that you don’t lose customers to your competitors, and adversely affect your ranking.

One way to easily improve page speed is to make the file smaller using compression tools, such as tinyjpg.com. These tools can compress multiple images at once, without affecting image quality. Smaller files sizes mean quicker loading times.

Optimising images before uploading to your site is a small, but not insignificant part of the SEO process. To find out more, contact us at Healy Web Design today.