Search engines such as Google, Bing and Yahoo are constantly making adjustments to their algorithms to create a better experience for their customers. Therefore, entrepreneurs and marketers should strive to learn new SEO tips and tricks for them to continue ranking higher on search engines. We have compiled a detailed list of the top SEO tips to help you optimise your website in 2020.
Make your speed faster
Many marketers overlook page speed. A few years ago, Google announced that it would be adding page speed as a ranking factor, and so you cannot ignore it anymore. Web users expect a website to load in 2 minutes and nothing longer than that. To improve your site speed, reduce the size of your image files, reduce redirects, enable browser caching and clean up the code on your website.
Optimise for mobile
We live in a world where people have nomophobia, fear of being without a mobile phone, so it will only disadvantage you if your site is not mobile-ready. Google announced that it would enable mobile-first indexing by default for all websites, meaning that it will crawl your website’s mobile version before the desktop version.
Understand your target audience
Think from a consumer’s perspective when creating content for your website. Understanding your users’ search intent might help you make more informed decisions on what SEO approach you use. You can use tools like Google Search Console to get a comprehensive analysis of your recent search traffic.
Add voice search
More and more people are using voice devices, therefore, incorporating voice search will help your website rank higher moving forward. You should keep in mind that voice searches use longer phrases, are conversational in style, and use question-based keywords.
Utilise YouTube videos
Placing an embedded YouTube video on your website is a genius idea to improve your SEO. Users will most likely watch the video, keeping them on your page for longer. Google translates time as value, so the longer a user stays on your site, the higher your ranking.
Refine your keywords
Use tools such as SEMrush and MOZ to build variety into your keywords. Also, focus more on content themes rather than keywords. Think about what content web users are interested in, and naturally include that in the article. If your content is comprehensive, it will have a variation of keywords in it.
For SEO services that will boost your search engine ranking, get in touch with our team at SEO Healy Web Design today.