When it comes to your website, content should be your top priority. Your website’s content is what drives visitor engagement and, as such, it plays a huge role in making your website visible in the first place. What do you need to know about content and the way it relates to your search engine optimisation? Read on to find out.
Here are three key tips for you to remember.
1. Well-written content matters
Your website content has to read well. It has to flow naturally and be engaging to the reader. It doesn’t have to be high-level prose, but simple and concise communication is the key to great content. Planning should play a large part in your content creation strategy – before you write a single word you should know exactly what you want the reader to feel, know, and do by the end of your post. It can be difficult finding the time to write consistent quality content, but dedicated content creation services are surprisingly affordable and can hugely benefit your website.
2. Learn how to implement keywords
A foundational element of SEO is keywords and phrases – when a user types that keyword or phrase into their search engine, the search engine will find them in your content and present your website as a search result. But many fall into the trap of forcing keywords into their content, making the content unreadable, which can ultimately damage your brand image. It’s a much more prudent policy to instead target a relatively low number of keywords, but make sure they are properly integrated into your content. Natural link building is also a key element – forget the phrase “click here”.
3. Keep your content regularly updated
When it comes to your content, it’s important to develop a schedule as soon as possible. Don’t just think you’ll put up a blog post whenever you feel like it – this won’t help your website’s SEO. Regularly posted content is a key indicator of domain authority and a site’s relevancy. Relevancy is a big factor when it comes to successful SEO. The schedule can be up to you – daily, bi-weekly, weekly, even fortnightly, as long as you’re capable of providing fresh content regularly. You must also regularly curate your pre-existing content, for which a Content Management System can be hugely beneficial.
Contact a professional for support
To learn more about how the right content can improve your SEO, or to discuss a content management package that works for you, contact Healy Web Design today.