What To Happened?
Google have updated their ‘Page Speed’ algorithm meaning it has pulled everyone back a ‘notch’ so they have a ranking factor.

There are 2 types of scoring with google
1. Desktop (ranked out of 100)
2. Mobile (ranked out of 100)

The primary update was on the ‘Mobile’ side of the pull back as mobile’s are becoming more and more their ranking factor.

Google do these updates so that they can determine who is scoring higher to show.

We have spent the last few months analysing and testing with a few of our clients and now have the solution to rectify their algorithm update.