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Google Adwords Setup: this is for first time or new adwords accounts. You may still need this even if you already have an adwords account, it all depends on if this was setup professionally or not. The setup is creating and installing pixels, tracking, conversion reporting, call reporting, locations, keywords and much more. It is the setup of your adwords account (new or existing)
NOTE: you can have just the setup (ideal if you are on a small marketing budget, ie: under £800 per month) and then reach out to us when ever you want us to jump in and overhaul your adverts
Google Adwords Management: this is managing your existing adwords account, we will add and adjust your existing account each month to increase your leads but if you do not have any in-depth marketing setup (such as pixels, tracking, call reporting, conversion, multi step campaigns, negative keywords) then you will need the setup also.